Culture and Business sector: Development of Partnerships
Kulturno upravljanje i vodstvo
The relationship between culture and the business sector is often viewed asymmetrically as culture is perceived as a giver and the business sector as a taker. The lecture will present forms of partner-ship that do not include finances but the construction of a long-term and sustainable relationship. The lecturer will try to change the perceived perception of this relationship and provide insight into the new potential of that collaboration.