This practical workshop on audience development will help participants develop strategies that make a difference in their own work. Led by Alessandra Gariboldi and Jonathan Goodacre, who helped to create the Adeste and Engage Audience Development models, participants will be encouraged to consider how their aims can be converted into realistic strategies for the development of their audiences. The workshop will build on elements discussed previously in the ‘Applause Please’ seminar showing how action plans can be developed from original vision, mission and aims. It will be a step by step process in which participants can share their own experiences as well as learn from successful audience development strategies from around the world.